“Time in the market”, not “timing the market”

The allure of quick profits and instant gratification

“Time in the market”, not “timing the market”

“Time in the market”, not “timing the market”

In the investing world, the allure of quick profits and instant gratification often tempts some investors to employ a ‘market timing’ strategy. This method involves buying or selling financial instruments based on predictions of future market price movements.

Market timing is an active investment strategy aiming to beat the traditional buy-and-hold strategy. It involves moving in and out of the market or switching between asset classes based on predictive methods such as technical indicators or economic data.

Asset fundamentals and financial planning

For instance, if an investor believes that a stock’s price will rise, they may decide to buy it immediately or plan a purchase. Conversely, if they anticipate a decline in the stock’s value, they may sell it immediately or schedule a sale.

While factors like asset fundamentals and financial planning can influence these decisions, the core of market timing revolves around anticipated price changes. The critical objective of market timing is to capitalise on these market predictions and generate profit. However, this strategy’s success hinges on the accuracy of these forecasts.

The pitfalls of market timing 

The track record of market timing is far from impressive. One of the primary reasons for this is the difficulty in accurately predicting market movements. Many factors influence financial markets, ranging from economic indicators to geopolitical events, making it almost impossible to make accurate predictions consistently.

Moreover, market timing requires investors to make two correct decisions: when to exit the market and when to re-enter. Making a mistake in either of these decisions can lead to significant financial loss.

The power of pound cost averaging

In contrast to the high-risk, unpredictable nature of market timing, a less volatile and more straightforward strategy is known as ‘pound cost averaging’. This technique involves investing a fixed amount regularly, regardless of the market conditions.

For instance, if you have a lump sum of £10,000 and choose to invest £1,000 a month over ten months, you would be less affected by short-term volatility. As you gradually put your money in, any share price movement has less effect on the value of your investment.

Potentially leading to substantial long-term gains

Moreover, this approach allows you to buy more shares when prices are low and fewer when prices are high, potentially leading to substantial long-term gains.

However, it’s important to note that while pound cost averaging can help mitigate some risks, it does not guarantee profits or protect against losses. Like all investment strategies, it comes with its own set of risks, and the value of your investments can fall and rise.

Time to grow your wealth steadily over time?

Investing is not about getting rich quickly; it’s about growing your wealth steadily over time. Therefore, it’s crucial to resist the temptation of market timing and instead focus on building a diversified portfolio that aligns with your financial goals and risk tolerance. Please speak to us to discuss how we can assist you with your wealth creation.


This information has been prepared using all reasonable care.  It is not guaranteed as to its accuracy, and it is published solely for information purposes.  It is not to be construed as a solicitation or offer to buy or sell securities and does not in any way constitute investment advice.

Information based on our current understanding of taxation legislation and regulations.  Any levels and bases of, and reliefs from, taxation are subject to change.

The value of investments and income from them may go down.  You may not get back the original amount invested.

Past performance is not a reliable indicator of future performance.

Tax advice is not regulated by the Financial Conduct Authority.


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